Rather than advancing the plot, I’d say we see something more philosophical here—the line between right and wrong, what is truth, and what is a lie? What is okay to show versus what should be hidden? Even our protagonist has an internal conflict about that. I also find it really interesting how something can become popular even if it isn't real, only to be easily replaced by something else later. Have you noticed that this happens in our world too? It ends on a comedic note, but I really liked the writing for this episode.