The episode that made Love Live as popular as it is today. To be honest, it all started with the YouTube MV, which had almost no context since the anime hadn't been adapted yet. But once Snow Halation was released in the anime, it absolutely blew up. It became one of u's greatest performances... From around 2010 to 2019, almost every weeb recognized Love Live because of Snow Halation. It was just that iconic. You could even argue that it helped redefine the idol anime era. One of the few plot holes I found here is the reason Honoka's dad gave them lol. Just watch the episode, and you'll understand. This episode has been absolute cinema ever since it aired, and it will continue to be for years to come. The snow will pass from one generation to the next, yet its purest soul will never be forgotten.