Since When?

Perfection over popularity — that's Temari Tsukimura's unspoken motto, and that tension is exactly what makes this music video hit so hard. Set in the Gakuen Idolmaster universe, this single-episode animated MV for the track "Ittai Itsukara" is less a performance piece and more a condensed character study wrapped in some genuinely striking animation. You get Temari's whole deal in a few minutes: the perfectionism, the walls she puts up, the fire underneath the cool exterior. Nao Ojika's vocal performance sells every bit of it, shifting between controlled intensity and raw vulnerability in ways that feel earned rather than forced. The visuals do a lot of heavy lifting too. Instead of just showing a stage performance, the MV leans into visual metaphors — imagery that mirrors Temari's internal conflict between ambition and isolation. It's the kind of thing where you catch more on a rewatch. If you liked the emotional depth characters get in Love Live! Nijigasaki High School Idol Club or the way Idoly Pride treats its idols as actual people with real struggles, this lands in similar territory. Fans of The Idolmaster franchise already know the universe, but honestly, you don't need context to appreciate what this does. It's a few minutes long, it looks great, and it tells you everything you need to know about Temari without saying a word of dialogue.