Puella Magi Madoka Magica Side Story: Magia Record

The wish that's supposed to define her entire existence — Iroha Tamaki can't remember it — and this magical girl knows only that her younger sister Ui is missing, and cryptic rumors point her toward Kamihama City, where magical girls supposedly find salvation. What she actually finds is a city full of secrets, overpowered witches, and veteran magical girls like Yachiyo Nanami who have their own reasons for staying guarded. These are promotional videos for Magia Record, the Madoka Magica spinoff adapted from the mobile game, and even in PV form, Studio Shaft's signature surreal visual style is on full display — labyrinthine witch barriers, fractured imagery, that unsettling beauty they do better than anyone. The tone is unmistakably Madoka-adjacent: cute character designs layered over dread, loss, and the quiet horror of choices you can't take back. If you liked Puella Magi Madoka Magica and want more of that world without retreading the same ground, this is your entry point. Fans of Yuki Yuna is a Hero or Selector Infected WIXOSS will also recognize the emotional weight — magical girl stories where the contract always costs more than advertised. The memory angle gives it a distinct identity though. There's something deeply unsettling about fighting for a wish you can't even remember making.