MAFF x Chobitto Zukan
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馃摉 SYNOPSIS
MAFF x Chobitto Zukan is a collaborative project between the Ministry of Agriculture, Forestry and Fisheries (MAFF) of Japan and the Chobitto Zukan franchise. Chobitto Zukan itself is derived from the "Kobito Zukan" picture book series, launched in 2006, which features creatures described as neither insects nor plants, known as Chobittos. This collaboration appears to be a strategic effort by MAFF to leverage the popularity of the anime to promote agricultural initiatives, specifically focusing on organic farming. The partnership involves the Japanese Agricultural Standard (JAS), particularly the Organic JAS mark, which certifies organically produced agricultural products in Japan. This mark is managed by MAFF, suggesting that the collaboration aims to raise awareness among younger audiences about organic certification and sustainable practices.
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