Evangelion × Attack ZERO

The anime centers around a commercial advertisement. The star of the commercial is Rei Ayanami, a prominent character from the Evangelion series. The product being advertised is Kao's Attack ZERO, a laundry detergent. The commercial likely utilizes the visual style and aesthetic of Evangelion to promote the cleaning power of Attack ZERO. The thematic elements probably involve the juxtaposition of the serious, often apocalyptic, world of Evangelion with the everyday task of doing laundry. The setting is presumably a blend of the familiar environments of Evangelion and a more domestic setting appropriate for a laundry detergent commercial.